House of Color by Schwarzkopf

Henkel AG & Co. KGaA · iOS

House of Color by Schwarzkopf

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

House of Color by Schwarzkopf screenshot 1House of Color by Schwarzkopf screenshot 2House of Color by Schwarzkopf screenshot 3House of Color by Schwarzkopf screenshot 4House of Color by Schwarzkopf screenshot 5House of Color by Schwarzkopf screenshot 6House of Color by Schwarzkopf screenshot 7House of Color by Schwarzkopf screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does House of Color by Schwarzkopf Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.2 ★(174)

Rating Distribution

4.2
★★★★☆
174 reviews
5
13%
4
4%
3
3%
2
6%
1
74%

Top Countries

🇩🇪 DE🇬🇧 GB🇺🇸 US
Reviews (3)▼
★★☆☆☆Nolan12153/2/2023
Basic app that hasn’t been working recently

This app hasn’t worked right since the latest update, every tone direction I choose is way off, like I choose chocolate on a level 5 base and I’m shown ashy shades with a -21. I also don’t see a use for this app, unless someone has no knowledge about hair coloring with schwartzgopf or the color wheel and even then, there’s not a whole lot you can do with formulas using the color wheel, like no option to cancel out unwanted undertones.

★★☆☆☆margo07055/7/2022
Generic at best

This app is not helpful at all. If you have been working as a colorist and have specific questions about formulation this app does not provide any help. It provides only basic information that you should already know and does not ask about specific undertones or desired levels and tones. Nothing. If you are just starting out and need help knowing where to start with your color service maybe this app will help. But besides that it is not helpful.

★★★★★johnathanSkot11/2/2017
Update more frequently

The app works well but it needs to be updated more frequently. Often I find that there have been new products for colors introduced that are not in the apps formulary.

Version History (44)▼
4.3.05/22/2026
4.2.04/7/2025
4.1.75/8/2023
4.1.62/13/2023
4.1.57/7/2022
4.1.46/1/2022
4.1.34/4/2022
4.1.23/4/2022
4.1.112/8/2021
4.0.311/22/2021
Available In (102 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇯🇵 Japan
Supported Languages (16)▼
CzechDutchEnglishFinnishFrenchGermanGreekHungarianItalianNorwegianPolishPortugueseRussianSpanishSwedishTurkish
App Details▼

The House of Color by Schwarzkopf Professional was developed by colorists for colorists. It’s the perfect multi-functional assistant in your daily col...

iOS App ID
600547817
Content Rating
4+
Min OS
16.6
Size
61.9 MB
Publisher
Henkel AG & Co. KGaA
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