Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Henkel AG & Co. KGaA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app hasn’t worked right since the latest update, every tone direction I choose is way off, like I choose chocolate on a level 5 base and I’m shown ashy shades with a -21. I also don’t see a use for this app, unless someone has no knowledge about hair coloring with schwartzgopf or the color wheel and even then, there’s not a whole lot you can do with formulas using the color wheel, like no option to cancel out unwanted undertones.
This app is not helpful at all. If you have been working as a colorist and have specific questions about formulation this app does not provide any help. It provides only basic information that you should already know and does not ask about specific undertones or desired levels and tones. Nothing. If you are just starting out and need help knowing where to start with your color service maybe this app will help. But besides that it is not helpful.
The app works well but it needs to be updated more frequently. Often I find that there have been new products for colors introduced that are not in the apps formulary.
The House of Color by Schwarzkopf Professional was developed by colorists for colorists. It’s the perfect multi-functional assistant in your daily col...