Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Flex Administrators, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is the worst app I have ever used in my life. I have to use it once a month. Every time after I login it “spins” trying to load. After 5 minutes I have to stop, remove the app and reload about 5 different times before it works!
This app is a mess. It is always revoking my Face ID and forcing me to update passwords, even though frequent password updates have been proven by ISO to not be best practice. Also this app uses a pin, a password or Face ID depending on how annoying it wants to be on the day.
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