Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PayIt, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Water and trash accounts AND balances should be right in the homepage. I have to click through three different pages just to find my trash account balance and then another 4th page just to pay the balance. Needlessly complicated. Balances that I only pay once a month or so should be easier to see at a glance. I will say the new update does look nicer but it’s much less user friendly and should be much more simple since it’s just to pay city utilities.
When I try to make a payment it wants my phone number. Once I put my phone number in and enter it gives me a blank screen and does not allow me to pay my city bills. Tried calling on it and get no help on fixing the problem. Just told to use the website which will charge a percentage for paying by email.
I have lived in several cities (including Chicago) and none of them have had such an easy solution to manage city utilities. As the chief bill-person of my family I really appreciate having a good web app experience and iOS app. Most other cities you still have to mail checks! Good work in the app, I’ve had no issues with it. Love the reminders and chat bot. Thank you for simplifying such an annoying task of adulthood.
Introducing a faster, easier way to pay for all your City bills in a single, secure app that allows you to decide when and how much to pay. Get this...