Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WEC Energy Group Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It is very good you have the app, but I didn’t find you have auto payment for credit card. This is the bad thing. You should think about accepting credit card for auto payment in the future. Because using credit card, I can get some percent cash back from the bank. This is the benefit for using credit card. I think many people will prefer to use credit card than bank account.
I used to log in frequently to check my bill and usage. I would compare last year to this year quite often to see if we were using more or less had and electric, depending on weather. When our budget plan amount went up or down it was good to be able to see what we could change is needed. This app is SO MUCH EASIER! A couple clicks and I can see exactly what I need. Reporting or seeing if there is an outage is right there on the next screen. Editing anything in my profile is just as quick. Thanks you for making my life so much better WPS!
I can only say how happy I am that we finally have an app for our electric bill! It is so much more convenient and easier to pay our bill! And the app allows me to even see our usage and compares it to last years bill for us! Absolutely perfect!
Introducing the WPS app that puts you in control. Anytime. Anywhere. Our new app gives you the power to get customized alerts, view and manage your...