Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗READsquared · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m using this app because of a summer reading program. The app keeps crashing and I can’t log my reading. Very frustrating experience.
My friends and I use this app. I love it! It has prizes and library challenges on it. I just wish you could see more pics of the prizes.
Our library uses this app and it works half the time to bring up books I’ve read my kids. It will pull up a photo of the correct book but then tell me it can’t find it and I have to then manually type in each book and author. So clunky, and when I look to see if there is an update or something to fix this, there hasn’t been. I hope they do something about this. The other half of the time it works okay but there is a 10 second waiting period for the system to process. I would use a different system if it were available.
For libraries offering ReadSquared, participate in reading programs by tracking reading and logging activity for all your readers. Unlock digital badg...