Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Grateful Giving Foundation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Amazing program that enables everyone to contribute in a small manner to make a massive impact. The world can be a better place and this is a small step everyone can take to help move us in the right direction.
The Grateful app has been a wonderfully simple and fun way to learn about so many great causes and organizations doing amazing work. Buying and gifting a Grateful Card to a friend or co-worker is an easy and quick way to show my appreciation while contributing to causes in need.
I’d had trouble “getting in to” donating to causes in the past since I couldn’t see where it was going and what people were doing with it. I’m so pleased to be able to easily check in on the charities I donate to!
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