Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rasmus Anker · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is fantastic, despite some of the design shortcomings. All you need is the app and a Spotify Premium account on one phone, and everyone else connects via the web. It’s easy to get people access, easy to find a song, and the up/down voting makes it fun.
this app could be great but it’s held back by the messy UI, could be fixed fairly easily.
Stop fighting over the aux cord – it's time to let everybody in the room decide what's playing. All you need is a Spotify premium account. 1) Set up...