Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TRUETAPP – MOBILE APPS LTDA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Compared to other WhatsApp clients, I prefer this one because the free version more or less provides the all of the common WhatsApp features with only a single ad banner at the footer. The premium versions not only frees you from ads, but it unlocks there "fancy" features like four account support, AI tools and gimmicks, and other things you can probably live without for a wincing $10/month or $50 lifetime. One of the "AI" features is the generation of quotes for various emotions one a Facebook-style picture card. It's pretty hilarious.
You may be like “Oh wow she is REALLY exaggerating!” Well I’m not… This app only let me use it for 10 minutes, and then if I wanted to use it I would have to but it… I know it tells you that, but it ain’t even all that! The real app is free, and WAY better! I don’t want to be paying for this app, it would have been nice to fine an app that would finally suit my iPad, and I thought this was the app, but it became a big disappointment… Developers, I know you tried (or didn’t) your best, but honestly, only let us use is for 10 minutes!? And then have us pay $30 or $20 dollars yearly… It’s really not worth it! Save yourself the trouble, and don’t get the app, or maybe you want to pay money, then go ahead, but I didn’t get what I was looking for, but I feel like it has potential. Developers, please continue making the app better, it really DOES have potential! Oh and I forgot to mention this, if you wanted to MAKE an account on this app, you can’t, you have to already have a WhatsApp account!!!
First of all, it pastes from your clipboard EVERY time you launch the app — no reason to, it just does. I was alarmed when it first pasted my from my password manager. Also, it logs you out of WhatsApp every time you close the app, even if the “stay logged in” checkbox is ticked. Therefore, you have to have your phone handy every single time you open the app anew, which defeats the whole purpose this whole app. Also, WhatsApp recognises this browser as Safari, so why not use the native Safari app instead? Lastly, if you want to use the advertised “three WhatsApp accounts” functionality, then YOU HAVE TO PAY. I could get the same result with three Safari tabs. This app was “developed” to make money through subscriptions and selling your data. They are monetising a free product with NO additional functionality otherwise. I’m surprised they haven’t faced a lawsuit from FB yet. How it slipped through the App Store vetting process I don’t know.
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| Name | Price | Type |
|---|---|---|
| Weekly Subscription | $19.99 | Weekly |
| Weekly | $19.99 | Weekly |
| One-Time Purchase - Promo | $19.99 | One-time |
| Weekly Subscription - Family | $24.99 | Weekly |
| Monthly | $29.99 | Monthly |
| Annual + Trial | $39.99 | Yearly |
| Annual Subscription | $49.99 | Yearly |
| Semi-annual | $89.99 | Semi-Annual |
| MultiTab PRO (Weekly) | $89.99 | Weekly |
| One-Time Purchase | $99.99 | One-time |