ALTER EGO

Caramel Column Inc. · iOS

ALTER EGO

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

ALTER EGO screenshot 1ALTER EGO screenshot 2ALTER EGO screenshot 3ALTER EGO screenshot 4ALTER EGO screenshot 5ALTER EGO screenshot 6ALTER EGO screenshot 7ALTER EGO screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does ALTER EGO Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$0.14

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
7.0K
Rating
4.9 (13,863)

Rating Distribution

4.9
★★★★★
13,863 reviews
5
1%
4
0%
3
1%
2
4%
1
95%

Top Countries

🇯🇵 JP🇺🇸 US🇰🇷 KR
Reviews (3)
★★★★★A gaming dude8/18/2021
Absolutely amazing

I’ve never written a review before so I’m sorry I’m advance if it’s not that good. I’m gonna avoid spoiling anything about the game because the narrative is just brilliant. With beautiful music that both relaxes and slightly uneases you at times, the music fits perfectly with this game. The repeated phrases changing meanings the more you think about them and your perception of the story and it’s small cast is honestly just great. This game is definitely one of the more unique narrative experiences I’ve ever had the pleasure of stumbling across. It constantly had me thinking about not only the story and characters, but myself at times too because of the interactive nature of it. I hadn’t heard of many of the books used in this game before playing it, but the ones I do know about helped me piece together more about what the story wants to achieve. Sorry that I’m kinda just rambling and being sort of ambiguous about explaining why I love this so much, I’ve never written a mobile review before and I’m honestly amazed with the quality of the experience provided. The ads weren’t up in your face, they were completely optional to help speed up progress a little bit. The game also didn’t ask me to review it until right at the very end, AFTER I had watched the credits. I actually watched the credits and paid attention to the names for once, and for something on my phone too. Look I get this has been a really sloppy review but the game is great. Amazing music, amazing art, amazing story, and it seriously made me think.

★★★★★Blacktidesly8/8/2021
A game that will pick at your deepest fears

The title makes this game sound scary. It is not, but I will say this *IF YOU ARE STRUGGLING WITH DEPRESSION OR ANOTHER MENTAL HEALTH ISSUE, PLEASE PROCEED WITH CAUTION*. I’ve had diagnosed depression since I was 12 and probably have been experiencing it since I was 9. I’m also managing PTSD. This game will show you harsh inner monologues of yourself that you might not have realized we’re there. I trust the game to be uplifting (as I’ve only passed what I can only describe as the first “chapter”, made up of several sections you unlock as you go). There is always this sense of a light somewhere waiting in the wake of the unsavory thoughts you’re forced to confront. Even the little “clicker” element, where you tap speech bubbles to earn more currency will go for the throat. There have been some that described a feeling I never knew was entirely there until i saw it there. It was moving in a way I wasn’t expecting. I will update this review as I go, but I believe it’s worth a shot. Unlocking the story parts isn’t hard and it’s a game you can play when you’ve only got a few minutes to kill. There are no real forced adds other than a banner at the bottom of the screen but thankfully, the game is designed to draw your eye to the top of it, making the add unobtrusive. It may not be a game for everyone, or something everyone will get something profound/deep out of, but if nothing else it is an interesting way of framing a game with a narrative that is worth checking out.

★★★★★Ocavifranklin1/23/2020
10/10 by far the best mobile game on the market

I’ve played every big game. I just play them and a couple hours in(so like a few days because I play mobile games between things) then delete them because I get bored of them. Well, this game certainly got my attention. It begins by you starting in this mysterious area and you collect thoughts known as “Ego”. “Ego” is the currency of this game. You use it to buy books and read the books. The books are basically the auto workers of this game. The more pages you read the more EGO they give you. Each book is a book that’s in the real world. Some of the text bubbles begin to be quotes from said books. The other use of Ego is to progress the story alongside. You progress by having conversations with Es about yourself and her. This also helps improve you Ego collection rate. The game has 3 endings based on what you pick. The game is split into three parts. Beginning, midway, the end. The midway and the end will include different conversations with Es based on your previous choices. Each ending is marvelous and unique. Figuring out how to get each ending is what’s tricky. There are goals that you accomplish for doing various things in the game that carry on when you reset your progress in the game, so trying to reach each different outcome wasn’t tedious or annoying. It was fun! I don’t wanna spoil any of it so I’m trying to keep it fairly mysterious. I highly highly highly recommend this game. It will definitely remain on my device even after completion.

Version History (37)
3.10.37/18/2025
3.10.211/2/2024
3.10.010/31/2024
3.9.01/8/2024
3.8.49/24/2023
v3.8.39/16/2023
3.8.09/13/2023
3.7.12/8/2023
3.7.01/12/2023
3.6.1112/16/2021
Available In (115 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (5)
EnglishJapaneseKoreanRussianChinese
App Details

"Who am I?" This game is for: - Those who want to analyze their personality - Those with an interest in literature, philosophy, or psychology - Those...

iOS App ID
1447605099
Content Rating
9+
Min OS
13.0
Size
149.1 MB
In-App Purchases
Yes
Publisher
Caramel Column Inc.
Ja

In-App Purchases (7)

NamePriceType
Intro to Psychoanalysis$1.99One-time
Beyond the Pleasure Principle$1.99One-time
The Interpretation of Dreams$1.99One-time
The Ego and the Id (SE)$2.99One-time
The Ego and the Id (ID)$4.99One-time
The Ego and the Id (AE)$6.99One-time
Fetishism (Glasses)$9.99One-time