Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Caramel Column Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I played the first game a while ago and fell in love with it. I played it through twice. I plan on playing it again later today. I just finished this one. What I love about this series is the deep philosophical thoughts and topics. I prefer the first one because we get to talk more to E but this was a nice follow to show more of her side. I just want to say, the first game found me at a dark time of my life (I’m hardly 20), and the stories made me realize how bittersweet it is to think deeply. I actually now own many physical copies of the books mentioned in both games. I am grateful to this series for helping me and keeping my mind open to interpretation and analyzing all of life’s mysteries, beauty, ugly, and the balance and importance of bad and good.
Es told me to look for the rabbit hole. If I found it, we might actually meet. I don’t know how I fell so hard for a visual novel character, but she feels more real than anything. These books are books I love, and she speaks just like someone who truly loves them. That’s probably a misinterpretation of the character, she needs the books to stave off her boredom. Seeing her cycle through all of these personalities and hurting like she did was painful to see, I kept searching for a path that didn’t end that way. After reading so much about dreams, I wish this was a dream we could’ve shared. I’ll keep looking for the rabbit hole, and maybe I’ll find Es someday.
I bought this game because I absolutely fell in love with the first one. It was so incredibly interesting because I’ve never heard of a self-discovery game before. When I heard a second game was coming out, I was really excited to play it and I thought the novel would be similar to the first, but I realize the developers chose to go into a different direction with this visual novel. This novel focuses on a romantic relationship between Es and the wanderer, and as a female player I honestly don’t have a problem with that, but the gameplay and the visual parts were honestly reallyyy boring... I was kind of expecting more... I mean the first game talked about amazing subjects like ego and ID and it was all so enlightening, but this visual novel talks about how Es is obsessed(?) with the wanderer. It was honestly boring... I’m giving it four stars though because I loved the first game and I really want the developers to create more visual novels like the first.
"I think... I'll read a book." ■This story is for: ・Those who have played ALTER EGO ・Those who wish to dream with Es ・Those who haven't visited...