Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Summit Area YMCA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s great to be able to easily filter and book classes as well as stay up to date of any schedule changes and updates.
This app is terrible! It doesn’t display any of the class schedule at the Summit YMCA facilities. I am unable (if it does) to book any classes on it or to cancel any classes on it. So basically this app is PREVENTING me from taking classes at the YMCA. I am seriously considering canceling my membership because this terrible app has not worked in more than a month. No one seems to be fixing it because it has not changed one bit. There hasn’t been one improvement change nothing and the staff at the YMCA keep telling me “oh we’ve contacted the developer and they’re fixing it”. After more than three weeks, I begin to doubt that’s happening. Now I am slowly losing all the progress I’ve made through attending 2 to 3 classes a day at the Y ! I haven’t been attending any classes in the last week since you can no longer use the class schedule on this app. Printing paper schedules would be an improvement! Then we could use a working piece of technology like the telephone and call the people who are logged into their computers at the Y and they could book the classes for us. (Wow isn’t modern technology so efficient). It’s been several weeks. How about fixing it?
The old app had better functionality to view the class/pool/gym schedule. Additionally, the touted class signup (to replace Mind-Body) is not mobile friendly. Sadly, this is overall a step backwards in user experience for a few bells and whistles of challenges, workout tracking, etc. My assumption is that voice of the customer and user acceptance testing were not done, because the result could not be a degradation in functionality if these were completed.
Elevate your fitness routine with the Summit Area YMCA app! It's your all-in-one solution to easily monitor your workouts, track progress, and achieve...