Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Scottish Book Trust · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A really brilliant totally free app (no ads) with a very wide selection of rhymes, songs and stories suitable for all ages. Great that there are a lot of different languages featured and lots in Scots and Gaelic. There are audio only ones if you don’t want screen time. Love listening with my one year old. Thank you so much to the government for funding this and to the developers for putting in so much thought and content!
First of all- the content in this app is wonderful, and it's a beautiful thing to share with children. Nothing more needs said: please keep up the good work. But there are two frustrations I have as I've watched this app develop - I'd like to point them out because I care, and as a family we use the app a great deal. Was it perfect before? No, but please be sensitive in the way you add features. It's not what it was. First, I'm frustrated by the increase in features and complexity which have meant it's no longer nearly so simple for wee ones to navigate themselves. Lists are nice, but it's much more verbal and verbose than before, and even the simple concept of favourites is lost. It's way too easy for little fingers to hit mystery buttons now, requiring adult intervention to "undo". Second: please take more care not to *require* updates all the time. Test the content against the previous versions, too! Nothing is more frustrating than having to update whilst placating a disappointed child or, worse still, using your last data allowance on it. There's no good technical reason for this that you couldn't work around with a reasonable transition period between versions, and you know it! Anyway back to the praise: every parent needs this app.
This is 100% free. No hidden costs. This is purely driven by the Scottish-government backed educational group the Scottish Book Trust aimed at educating children. My young 2yo loves this and it’s the only app I allow her on. You can create playlists which is handy since there are so many. Some have videos of families singing. Some don’t have accompanying video. Some are in Gaelic, a few are in Mandarin and English which is nice. There’s even one sung by Dolly Parton which my 4yo likes as well. We all have our favourites. And! I just discovered the download playlist function which is ideal for a long airplane trip we might be going on soon.
Enjoy stories, songs and rhymes with your little one every day with the free Bookbug app from Scottish Book Trust. Perfect to share with babies, toddl...