Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Goalsetter · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I (14m) downloaded this app because of my parents telling me to to help with finance. I decided to try out the test thing where you do a test to test your finance knowledge. When I did it each question has a meme (for old people who do not know what this is it’s basically a joke with and image) that takes up most of the time of taking the test about 5 seconds of the image and fading into the question with the answers fading in and the test questions and just bad in general like having answers that could be answered different ways depending how you think about it or questions about some random celebrities I have never heard about in my life. The other features of the app are fine it’s just the test feature the annoys me the most using it. 3/5 The problems with the test feature of taking forever are gone and the new look of it is nice. It’s definitely improved a ton so 4/5 now.
I want so much to give this App Five Stars, but there are a few shortcomings that prevent me from doing so. For one, I had a question and reached out to customer service. I never heard back. I ended up having to figure out the answer on my own. The features in the App are not always intuitive and there a far too many steps to navigate to get to features that I believe should be direct links, for example, setting the auto-save monthly allowance seems to always turn itself to “off” for no reason. I have also repeatedly tried to “share with friends,” but the recommendation feature does not seem to always work on the receiving party’s end (not sure if this has to do with the device, but no one answered my question when I asked.) Also, parents need to both set up accounts if they want to use all the features. I created the account but Dad can only contribute, but not utilize all the features that I can for our kids. If they can figure out joint accounts, that would be a huge plus!! Otherwise, my kids love the cash card and like the option of figuring out how to move their money around. I’m definitely sticking around, but hope customer service improves and looking forward to the investing option, as are my kids. (I did notice that they ask you to share the app to increase your chances of getting on the investing list, but like I mentioned, that feature doesn’t seem to work well in allowing you to share. Is it a rouse?). But, I’m here for it!! Great start.
I downloaded this app specifically for the round up rule. I connected my bank account and waited for funds to start being added when I made purchases, but nothing happened. I sent multiple emails asking for help as it was not working and nothing was being deposited in my kids goal accounts. After several weeks and MULTIPLE emails I sent one last email asking them to cancel my account and threatened to contact the BBB. I finally received a response stating my email must have been “lost in a black hole” and they canceled my account as requested. I find this so frustrating as I had sent so many emails and all I wanted was help fixing an issue. I would have been a long time customer had someone helped me. Very disappointed! I’ll be using stash from now on! UPDATE: I am changing my review as the CEO has reached out to me and rectified the situation. She reached out by email and even provided me with her personal cell phone number. She apologized and even gave my kids a free goalcard for my troubles. I am now giving the app another try and so far so good. I really do think this app is a fantastic way to save for your children which is why I did not hesitate to give it another try once my issues had been resolved. Thank you goalsetter for reaching out to me, it is appreciated more than you!
Goalsetter is a mobile banking, debit card that focuses on educating the next generation with fun financial quizzes based on pop culture, putting them...