Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗YMCA of Snohomish County · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
That alone is worth it as I feel like the website makes it easy to end up at a general YMCA page instead of branch specific. Also like that I can earn points, I’m not even sure if I get anything, I just like points lol
I really like the app and the challenges and rankings. However people cheat and will put 20 exercises in 1 day and it will come out to be 43,000 cals burned. They do this consistently every month and there are multiple people so it’s never accurate who is at first place or anyone else’s results. These people really ruin the fun, hard work and dedication to working in your goals / health and friendly competition.
Very frustrating. Wish we could get the app back from two apps ago. Why does the Y keep having so many issues with their apps. :( Edited 4/5/19: Figured out you couldn't make your password longer than 14 characters. What the heck? Now that I figured that out, this seems like a great app! Looking forward to earning points and joining challenges!
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