Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Health Enhancement Systems · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is ok but not the most user friendly. Why does the weekly total always say 0” when i earn inches each day?
This app was used as a corporate wellness program during the winter holiday season. The premise is that every day you have 3 separate goals: walk 6000 steps, meet certain dietary goals, and a daily unique feel-good challenge. It’s a nice program in theory. Teams are comprised of “4-5 people” who should strive to meet each goal daily to collect “inches” of snow. One problem of the app is that teams of four are given augmented help to make up for not having a fifth teammate. The biggest flaw, however, is that people can not only manually edit their steps - bypassing the data connection to garmin, etc, but also completely edit their past performance. This means that if a team missed a point and they're not in the lead, they can all go back in time to change their results for past days and the app will allow the edit. This is all supposed to be a fun way to enjoy the holidays by being healthy but when corporations utilize the service and put big prizes up for the winners, there absolutely needs to be guardrails in place to prevent dishonesty.
App is useless. Can't login even after changing password and trying several times. Would not recommend. Had to use Garmin which is robust enough to do what I needed. Do not waste your time.
NOTE: Health for the Holidays is not a stand-alone app; you must first register on your organization’s online wellness program to use this. Contact yo...