Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗JoyCastle · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Enjoyable
This game is great so far only had it about 5 min then you wanted a rating give me a chance to see if I really do like it!
Makes a person think. I like it and hope I don’t loose interest.
Color Match 2 is the sequel to the Color Match game, it’s a brand new fun color matching puzzle game you have never played! Match 3 or more same colo...