Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗JoyCastle · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ok I love this app and all and I love how you can post your art and people can like it and you can do that for other people. But you can also comment on people’s work and people can do the same for you and like half of the time people say inappropriate things or name themselves that. I’ve been in a couple situations where people just start talking inappropriately and I’ve also seen a few comments where people are od (online dating). For example, every so often I run into someone’s artwork and it says something like “I wish I didn’t love you” then if you look in the comments they say something about people who broke up…? Another fact is that this is a kids game so lots of kids who play this game will see this. I’ve also ran into a few pictures where they color the shirt the same color as the skin and they go over the lines in that same color, and again this is a CHILDRENS game. When I say all this I don’t want you to not download the app I would just suggest maybe like 9 or 10 year olds and up and be aware that your kid could run in to a few pictures that are inappropriate. And I hope this helps you!
Ok don’t get me wrong, this app is great. I’ve made tons of friends, and I really enjoy coloring and talking with others. However, there are a few issues. First of all, it will occasionally delete your shading which is frustrating when you’ve spent a while on it. There is also the issue of people posting inappropriate content. This may be an adult app, but that’s only for the complex pictures. It’s age range is actually 4+ and there are lots of kids on there. You also have to buy a subscription to access any pictures you missed or couldn’t get because you downloaded the game after they were available. Then there’s the issue of only three imports. A lot of times, many of us want to post more of our own art, especially when the pictures provided aren’t that great. There also should be an option to block users, especially if they harass you or your friends. You also are only able to view a portion of your notifications before they disappear, which is really frustrating when you miss someone replying to your comment, or miss when someone comments on your post. These issues aside, I really am grateful to have this game, and am grateful for the friends I have made🖤
I had the app before it became subscription driven and bought several packages. I downloaded this app specifically because it wasn't subscription based. Now I'm screwed since there is no way I can just buy what I want. For example, it used to be you could buy a packet of say mandala drawings, but now you have to pay a subscription for things you don't want. That's a waste of money. Then they gave you a 'free for the day' drawing. Okay--that's cool. At first if you didn't finish it that day, you could go back on another day as long as you opened it on the given day. But apparently the designers aren't making enough money that way-so you have to finish it that day. Because heaven forbid life happens you have to attend to it. Right now I have a 3/4 of the way drawing that I really love, which I'll never get to finish...which totally pisses me off. There is no way I'm paying $7.99 to finish one cool drawing. Now I'd pay $0.99 to finish that drawing, but not $7.99--since there is no guarantee when I'll have time to color again. Because to be honest, the subscription costs is waaaaaaaaay to high. I don't mind paying for things. I bought several packages, including the deluxe palette, but I don't want to ***WASTE*** money on things I'll never use or don't have time for. It's kinda like the way people are ditching cable tv (which I have)...people don't want to spend money on things they won't use.
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| Name | Price | Type |
|---|---|---|
| Unlock Gallery - "Heart · Love I" | $1.99 | One-time |
| Unlock Gallery - "Mandala World II" | $1.99 | One-time |
| Unlock Palette - "Light" | $2.99 | One-time |
| Unlock Palette - "Serenity" | $2.99 | One-time |
| Colorfly Premium (Weekly) | $2.99 | Weekly |
| Unlock Palette - "Infinite" | $2.99 | One-time |
| Colorfly Premium (Weekly) | $2.99 | Weekly |
| Colorfly Premium (Weekly) | $4.99 | Weekly |
| Colorfly Premium (Monthly) | $7.99 | Monthly |
| Mega Bundle | $9.99 | One-time |