Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lee Enterprises · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the reports listed but need to open up the ares reported. Many sports are going uncovered. People will say that no one cares about these sports. I feel this is because they are under covered and shown in the mass media. They are put an secondary apps that no one has (or should need to have).
This should be called something else. More national coverage than big 10.
Most of the stories center around Nebraska, which is fine but don’t advertise this as Big Ten news. There were more stories about former Big XII foes Texas, Missouri, and Texas A&M than current Big Ten east opponents.
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