Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MLive.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Adding to my previous review: Current editions are buggy. Clunky and they freeze while trying to just scroll. I have an iPhone 16 pro and this is the only app that takes 8-12 seconds to load and skips when I scroll up and down. Some articles have trouble loading as well. Just all around buggy. If we’re going to put the ads in a banner at the bottom, or anywhere, let’s put them at the top instead of having the selection buttons at the top. We use our thumbs to tap buttons and they moved the back button back to the top, again, after just having it at the bottom. Especially after iOS 26 where all Apple apps have the menu and search functions at the bottom. Put the ads up top and have the back, menu, share buttons, etc, be at the bottom so they’re easily accessible.
This app keeps me up-to-date on what’s going on with Michigan’s football team and players. The articles are interesting, well written, informative, and lately. I’ve been looking at it every day, with great interest about who might be coming to Michigan in the future, and what the team id doing in preparation for their second try for a national championship in many years.
The app does wonders for fans such as myself . I look every day so I can have strong view on what’s going on with my team. This app provides information in which I need. I’m very passionate about my team so these articles provide strengths and weaknesses so I’m happy for to say it awesome.
Built for Wolverines fans. Get breaking news, game coverage, analysis, and photos. All the Michigan sports coverage you care about, all season long....
| Name | Price | Type |
|---|---|---|
| Insider Access to UM Sports (Monthly) | $4.99 | Monthly |
| Insider Access to UM Sports (Annual) | $49.99 | Yearly |