Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CMG Mortgage, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Overall good app but is laggy. There also needs an update to the additional income fields. The employment income field clearly states to add in GROSS income, while the additional income simply states to add monthly income. Both fields should be exactly the same as now will have to explain to lender that those monthly incomes fields are my NET income numbers.
This app made it so easy to apply and securely upload the required documents. There are a lot of bad review about not being able to access your current mortgage but that’s not what this app is for. It’s for applying, checking the status of your loan in process, and using the loan calculators!
I applied for a home loan directly on their website and submitted all of the documents on the same day. Downloaded their app shortly after and after a few days I messaged my agent for any timing updates because I am new to this process. The next day she messaged back saying that she would have it done that day and I haven’t heard anything! It has been 2 weeks now! No communication and I decided to apply with this company because of their great customer service reviews. Is there something that I am missing?
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