Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗OME Holding Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A lot of people giving this app reviews are reviewing OME as a study tool and not the app itself. The app, as it stands right now, is virtually unusable (at least on iPad). 1. Glitches like crazy. I had to force close the app several times before I could even sign in because the fields for email and password wouldn’t display. The app glitches when trying to open “prime” documents. 2. When the prime documents are open, they are the only thing you can view in landscape. You can’t even see the whole video screen because it isn’t properly cropped natively to fit in portrait, and the app doesn’t flip into landscape. Seriously? This is quite literally the most basic feature of any app. 3. You can’t download the prime documents directly onto the iPad as a PDF if you want to take you own notes on them. Download on Desktop, upload to iCloud, then open on iPad would be the only way and I haven’t even had time to try that yet. I’m sure there are other things I’m not remembering right now, but this app seems like it was released in mid development. And as a resource that would be really helpful to be able to use on the go, a poor app is as useful as none at all.
The app has a lot of glitches. when watching a video, the video would stop half way and you would have to pause and un-unpause to hear the video again. Also, the lecture videos would end 10-20 seconds before the end time. Please fix it. Very annoying. Also just to echo everyone here, it’s not made for iPad. they need to up their app game! too many bugs as of now. With all that being said, it’s a free app and their first launch so it’s okay for now.
1. Not iPad friendly. There is no landscape mode for the app which is a real bummer knowing that so many med students use iPads as main study tool, not to mention the Med Ed videos are filmed in LANDSCAPE. Right? 2. Flash card feature is Limited and glitchy- Some decks, even those for 30 minute videos, only have 5 or 6 flash cards associated with them. Also they have a sort of anti-style spaced repetition feature that can repeat the info every 7,14,and 30 days, but it literally doesn’t work. I have had no previous decks come up in the “due” folder. 3. Because of the lack of landscape, most app users end up opening their browsers to watch the videos, or watching them with their iPads vertically/ sideways. (Most iPad cases don’t allow the iPad to stand up vertically). This applies to the qbank feature as well. I know it is a new app, so I am trying to be patient. But if the med ed people are reading this, make polishing the app a PRIORITY, us app users are the ones paying gobs of money. Soon as these issues are resolved, I can hop back on and give a 5 star review.
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| Name | Price | Type |
|---|---|---|
| Digital Quick Tables | $24.99 | One-time |
| B.S. Unlimited Downloads | $29.99 | One-time |
| Clinical Unlimited Downloads | $89.99 | One-time |
| Intern Bootcamp | $149.99 | One-time |