Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Boats Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Boat Trader restored the ability to search for multiple boat makes in a single search. Thanks! Used to be able to select multiple boat makes in the search. Now choosing more than one make yields zero results. Seems like the algorithm went from searching for boat makes “Contender” or “Seavee” to boat makes that are “Contender and Seavee” of which there are none. Ensured other filters were not set to cause 0 results. Also tried logging out, deleting app and reinstalling with no improvement. I saved a search with multiple makes prior to this issue and I still get email updates from the search with multiple makes in the email. Really annoying to lose this functionality.
The title is the first line of my review. Plenty of search options for EXACTLY what you’re looking for. Good quality pictures. It’s a fine app, no hitches, just quibbles to be found; but only two: 1. That there is a limit to how many pictures the app allows a seller to upload. We want as many pics as possible yall! And 2. I would love the ability to interface with the seller directly on the app itself. I’ve been scrolling, a boat will catch my eye, I’ll be looking at the pictures, and I’ll wanna ask a question about a specific thing in a picture, but there’s no way to ask underneath a picture about something in that picture. That’s not even really a quibble, it’s just a want, propositioned as a possible new feature later on. If you like boats, and you’re looking for one, there’s no reason not to get the app.
There’s a wealth of information on this app. Lots of boats, and easily accessible. From a technical standpoint though there are some issues that are pervasive enough to be quite frustrating. For example when you choose a manufacturer and model, if you want to change the model in the filter menu, the app just won’t let you and you have to close it out and put the manufacturer in again. Also, expanding images isn’t very mobile friendly, either. If you click on one sometimes it is horribly scaled to the screen and won’t let you close out. Finally, the ad placements are a bit clunky and can easily lead to misclicks, taking you out of the app (and the ads sometimes pedal Pop Yachts whom many people here dislike including myself which just leaves a sour taste). Overall a decent app, if you’re looking for boats it’s certainly a great place for it, but for now the technical/UI issues are pretty elementary and not something you’d expect for something so many people use to buy expensive things.
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