Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Latitude Financial Services Australia Holdings Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It is very hard to get through on the phone, and on the app you can’t designate which bill you want to cover when you pay - that’s only possible after a long wait, maybe 1 or two hours. And half the time when I have waited to get through on the phone, they’ve told me their system is down, so they couldn’t help me. Therefore, some of us are relegated to the app instead which is limited compared to talking with a real person on the phone.
I’m not able to login after typing my password many times. I’m able to login for the Wep App, using same password. Since you switch this new Latitude App on production mode, it has been a constant headache to use it.
Couldn’t log in. Had several attempts and not 1 single success.
Latitude’s mobile app brings all your finances together in one place. We’re always listening to your feedback and building the app around what matters...