Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pascal Bestebroer · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the bones of this game, but there are a lot of issues that take a compelling system and turn it into a frustrating and ultimately boring experience. Gathering money seems either inconsistent or bugged. I never have a chance to afford anything at shops— I could be 8 levels down and only have 20 coins, in spite of multiple money drops from enemies. Something feels off about that, when items hover around 60-90 gold each. Within the game, I signed up to the newsletter to unlock the Voodoo character but nothing happened. Really frustrating!! The road to unlock other characters is waaaaay too long. To get the knight, it looks like I have to finish five objectives— For the first objective, I have to gather 150 skulls. I run into at least 6-8 skulls per run, but I’m fairly certain that some of the skulls I collect aren’t being recorded. Perhaps offer multiple active objectives or lessen the amount of grind required to finish one objective? I don’t think I’d be this frustrated if I didn’t pay 2.99 for this. It’s a fair price for a well made indie game on mobile, and I hope the developer can address these issues that keep it from being such.
I’m playing on an iPad so font size isn’t an issue, but it should be addressed for other devices. The art style is pretty cute although some of the sprites could use some definition. The brightness/contrast seems VERY dark and I wouldn’t hate seeing more of what I’m looking at. Since it’s a new game I’ll leave it at that and hope for updates.
I am a sucker for rogue lite style games, and this one is perfect for fans of the genre on the mobile. To get the small negatives out of the way, I hope the developer can do something about the small font, as it is a bit hard to read on an iPhone 8 screen. Also, I would like some of the item descriptions to be a little more specific as they can be a bit confusing. The two choice system makes this a great game for playing in short bursts. The reward system is good for giving you something to work towards, all while keeping the pressure on you to make good use of what you earn. Once you get on a roll you will start to know when to use certain items and when to save them for later. Again, I really hope the developers continue to improve on the game; with a little polish this could easily be one of my most played games on my phone!
Sir Questionnaire is a turn-based hack’n’slash game, where you enter a dungeon full of loot, creatures and mystery. Each room gives you two options t...