Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was watching the Democratic debate and thought enough time has passed since I discarded this app that maybe it was improved. (I don’t remember specifically what I didn’t like.) So I will share two reasons I am going to delete this app after I post this—in the hope that something will be done. 1. Waaay to many ads. I had to search each screen to find the info I wanted. The page on my phone is so busy I didn’t want to stay there. 2. I don’t want what the radar says happened in the last hour. I want to know what is going to happen now and in the next 6 hours (I have this in my usual weather radar…also from the NWS.) I played around with all the menus and couldn’t find anything about future radar at all. Staying with a different weather app in Eau Claire
Love this app. Up to date information and best radar map I have ever used.
The app seems to have its share of problems. Received 4 weather alerts this morning in less then a minute, all for the same thing. Then the video fails to play on all of them (this is an ongoing problem). One forecaster needs more practice or possibly a different occupation, it’s almost painful to watch. Since this station is now our “local” weather source we are still using The Weather Channel and News 19 more often.
The WEAU 13 First Alert Weather App includes: • Access to station content specifically for our mobile users • 250 meter radar, the highest reso...