Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Toast, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
this app gave me nothing but trouble. first of all i ordered food off google on the restaurant website didn’t tell me i needed this app (not too upset about that part). but when i placed it it said about in hour wait time. which i know is normal on a busy day. i ordered at around 6:30 then when the order actually when through gave me a TOTALLY different time…. 8:25!!!!!!! CRAZY! so now i have to download this lame app and there is ABSOLUTELY no cancel option ANYWHERE on this app! so i call the restaurant and tell them what happened. they ended telling me that i need to cancel it on the app. ugh! (not mad at them). so i go back on the app pressing every button i can think of that could possibly help me cancel my order. nope! none! try to look for customer support on the app too… NONE, A ROBOT LIKEEEEE!?!?!?!?! what is happening so that robot tells me the restaurant has to cancel my order. LIKE DID I NOT JUST DO THAT????? then i call the restaurant again asking if they made it yet so i can tell them not too… they were finishing it up. like okay i guess. so i thought that meant a delivery driver will be here soon that was probably. that was probably at like 7:40ish. still nothing no drive, no updates, no NOTHING. at this point i give up and accept the fact that i am gonna be forced to pay $50 on this app. FINALLY a driver is on his way buuuuuut ended up being 20 minutes late… likeee i was sooooo fed up. i could tell the food had been sitting in a warm for waaaaaay to long. not worth your time or money. don’t get this app!
This is a delivery app used by many restaurants in Seattle. It feels like the developers don’t use it at all. And I think I know why (read below). For example, the default order setting is set for “pickup”, we keep forgetting to change the setting to “delivery” and end up having to drive to pickup our order. I’m flabbergasted that this passes quality control… I mean come on folks that’s not rocket science. If you’re so passionate about the pickup / delivery option then at least add a setting to default to “delivery” or “pickup”. Or even better, remember the last setting! Also, the app relies on DoorDash, but it’s integration is super basic so it’s impossible to know where your order is except through some spammy SMS text. It’s like the app development was made through a mismatch of sub-contracts by 3rd parties. That would explain the lack of quality control. I wish you luck in the delivery space. Given the sub par quality of this app and its high rating, it’s clear that the delivery app space is up for grab. May the best win!
Beware using this service: they don’t consider app users to be their customers. I placed an order for delivery, but it never arrived. I tried calling the number listed in the app by toast, but because the restaurant is in a food hall, it is just a general recording that directs you to the food hall’s website. With no way of contacting the restaurant, I called the only Toast customer service number that I could find. The guy on the other side said that the restaurants are Toast’s customers, not app users who place orders through them. His only suggestion for getting a refund was to call the restaurant and for the restaurant to then call Toast to process the refund. I explained (again) that I had already tried to call them and the listed phone number doesn’t work. The customer service person then hung up on me without providing any other contact phone number to get a refund. And a couple minutes later, my order was marked as completed despite never receiving my food. I ended up calling a different location of the restaurant that I ordered from. They were really nice and explained that their other location does not do delivery and Toast isn’t supposed to have it listed for delivery. This other location is now working on getting me a refund. I never leave reviews, but just wanted to warn other users of this issue with Toast.
Food you love, from the restaurants you actually know. Toast Local is the app that lets you eat like a local — discover, reserve, order, and pay, all...