Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Peter Kulisek · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I wasn’t sure about some of my answers and rethought it. I thought I’d wasted money by guessing wrong but the app changed the extras that I paid for to the correct colors.Update - as much as I like the way the app worked and it’s great to have colors that feel right to me, I’m not sure why I’d pay for it monthly? I can’t see what else it offers?
I have wanted to get my colors done but in-person consultants are located far from me and the cost is up there. Why not try an app? I chose this one based on 5star reviews (even though not as many users as other apps)and immediately loved my quiz results of soft summer. The palettes for makeup and outfits were perfect and made sense because I am drawn to softer hues but tend to wear darker colors out of habit. The app gave some colors but not all. That was understandable as it’s free. Still I wanted more choices for shopping and immediately downloaded more outfit colors for $4.99. Loved and went for more makeup choices in the full palette $4.99. For $10 I have all the pallets and combos I need right on my phone for makeup and clothing. Also, I love other seasonal suggestions and the colors to avoid tips. For me that is black which I do have quite a bit of (easy daily pick) but never felt great in. Now I will primarily wear black away from my face with pants. And I am going for softer eyeliners now versus stark black. Love this tool so much and can’t wait to go through my closet and purchase a few new make up colors!!
I love this app. The test is good, but I have gotten various results. Still, I do think it is a useful test. The color palettes are what help me the most. I have used the test results and the palettes to figure out my colors. It’s been great for shopping! I’m not buying wrong colors anymore. If I had one wish it’s that the developers could add a feature where all the shades of colors are together. I could search “orange” and swatches all the orange shades and what season they are would come up. That would be so great! Even without that feature, this is a fun and helpful app. I use it on my friends, family, and even characters on shows.
This app helps you discover and choose the perfect color palettes for your wardrobe, outfits, and makeup — based on your natural features like skin to...
| Name | Price | Type |
|---|---|---|
| Outfit Palettes | $4.99 | One-time |
| Makeup Palettes | $4.99 | One-time |
| Outfit+ Palettes | $4.99 | One-time |