Simple IOU

Danny Shoffner · iOS

Simple IOU

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
Compare appsMy watchlist

01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Simple IOU screenshot 1Simple IOU screenshot 2Simple IOU screenshot 3Simple IOU screenshot 4Simple IOU screenshot 5Simple IOU screenshot 6Simple IOU screenshot 7Simple IOU screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Simple IOU Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.6 (206)

Rating Distribution

4.6
★★★★★
206 reviews
5
4%
4
1%
3
3%
2
8%
1
83%

Top Countries

🇺🇸 US🇦🇺 AU🇬🇧 GB
Reviews (3)
★★★★★CalSpeed11/19/2022
Easy and good!

This App, is very easy to use and it keeps really good records of payments and then you can send or even screenshot the history and amount due to the borrower or loaner. It does all I need.

★★☆☆☆Jessicat12315/8/2022
There’s better options out there

2 stars because it worked great until I paid for it. Now it won’t delete anything. I’ll just take the loss of the $1 and find a different one.

★★★★★Dscrown2/22/2019
Good job

I do a lot of IOUs 10 here in 10 there which comes out to 100 to 200 a month. I keep these IOUs on one of those pocket notebooks I have now thrown away that little paper notebook that I paid $1.50. This app was great for me no pencil and paper and I always have this phone with me and it keeps track of the #BAL’s. I like that it is simple it makes it not a toy or a game it makes it a tool.

Version History (8)
1.8.810/21/2021
1.7.82/16/2021
1.6.84/11/2020
1.58/1/2019
1.47/7/2018
1.37/3/2018
1.16/26/2018
1.03/8/2018
Available In (115 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)
English
App Details

It’s as simple as we can make it. Know: 1. How much you loaned. 2. How much was paid. 3. How much you are owed. 4. When payments were made. You can...

iOS App ID
1357196142
Content Rating
4+
Min OS
10.3
Size
16.6 MB
In-App Purchases
Yes
Publisher
Danny Shoffner

In-App Purchases (1)

NamePriceType
Unlimited$0.99One-time