Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Danny Shoffner · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This App, is very easy to use and it keeps really good records of payments and then you can send or even screenshot the history and amount due to the borrower or loaner. It does all I need.
2 stars because it worked great until I paid for it. Now it won’t delete anything. I’ll just take the loss of the $1 and find a different one.
I do a lot of IOUs 10 here in 10 there which comes out to 100 to 200 a month. I keep these IOUs on one of those pocket notebooks I have now thrown away that little paper notebook that I paid $1.50. This app was great for me no pencil and paper and I always have this phone with me and it keeps track of the #BAL’s. I like that it is simple it makes it not a toy or a game it makes it a tool.
It’s as simple as we can make it. Know: 1. How much you loaned. 2. How much was paid. 3. How much you are owed. 4. When payments were made. You can...
| Name | Price | Type |
|---|---|---|
| Unlimited | $0.99 | One-time |