Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Big League Apps · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There are six tournaments this weekend, 1 for softball and 5 for baseball (including a baseball tourney at the same facility we are at for softball). All of the baseball tournaments have schedules and standings posted in the app. There is absolutely nothing for softball. Huge disappointment. Why even bother with the app?
Full page ads that take over the app. Ridiculous in this kind of app. Tried to check tournament results on Sunday night and it had already switched everything to next week.
An app that loads a website with a fancy splash screen. Plus it constantly loads the annoying “iPhone user! You’ve been selected!” pop up window telling me I won a prize! What’s not to love? Seriously, just go to the website. At least then you can close the window to get rid of the spam ads.
The JP Sports app allows you to keep up with the latest scores and standings at all JP Sports baseball and softball tournaments. You will also receive...