Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wanamaker Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For the amount of money in cost just to use this app for one season, it’s incredible that the most basic functions don’t even work properly. Don’t try searching in any of the statistics by name or school and expect for the app to return a result. Screen don’t transition correctly so if you move from one part of the app to another, the navigation navigation does not transfer you correctly. This has been pretty poorly built and clearly no QA done.
Could follow my daughter the whole way while being at work.
Great way to keep an eye on my son’s round. I refresh non-stop while he’s playing.
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