Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AffenLady, Monkey & Co. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I wanted a game on the major rivers, mountains, etc. of the entire US. The only mountains mentioned were in Alaska area. The rivers and lakes are shown on a region you choose, but there are no state outlines so it is a little confusing know exact location. Not what I was looking for.
Not able to drag items to edge of screen (Dover to Delaware for example), game is unplayable due to this issue.
Just move the States, Seals and Abbreviations, Capital, River, Lake, Park and Mountain names to the correct location on the US and US Region Maps. Co...