Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Charles Jennings · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is amazing I play it all the time. I constantly die, and that is so much fun. Keep updating the game and I will get more people to give 5 stars
I had trouble figuring out how to move the goblin and if I was even supposed to move him. So he just sort of ambled aimlessly around until he was killed. The other problem is that I couldn’t see the whole area on my iPhone now that could simply be that I am not supposed to. Some instructions were very clear while other parts like moving the goblin isn’t nor is it clear if he will ever get stronger or find gear or items to help him in battle.
You've played games where Adventurer's beat up on goblins and other denizens. Now try it from the other point of view! Play the goblins trying to ra...