Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗David Knothe · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Refreshingly simple
It’s a casual game you can play with one finger. When you tap with your finger, the dots and line between them gets wider or narrower. Took me a while to understand the tap controls. You have to go through the blocky obstacles while also making sure the dots don’t bump into each other. Usually these types of games have a ton of ads so I’m glad this one doesn’t. Though there’s room for improvement. Such as a different background themes, and as someone mentioned adding landscape mode. Achievements wouldn’t hurt either. A decent game that could be better.
Simply avoid the bars to keep the flow going – tap to change direction and try escaping the inevitable... How far can you get?