Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TSG Enterprises, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Overall the app is ok. Annoying part of the app is if you run dark mode your purchase history and skate sharpening preferences are pretty much unreadable as it leaves the white background but turns the text white. Seems a bit sloppy on the quality control as it should have been caught in review. As far as functionality of the app it’s ok. I use it more for browsing the online store, and keeping track of my rewards. It would be nice to filter what is in stock at my local store.
Created account via app, went to store to buy the gear, and it was my first time, only to find that store clerks couldn't find my account, I had to call in, the call center lady said will call back if she can't add my purchase to reward program, never did. I sent email to customer support and only to receive auto generated e-mail that had no intention of resolving issues. (for call I waited 2 weeks, for email they took more than 7 business days). Store clerk said sometimes account created via app doesn't work at the physical store? The issue is not yet being resolved.
I got a kids Bauer hockey goal and it came with a youth stick and training ball combo. I got a Bauer senior street hockey stick as well. I got it in a reasonable amount of time during holiday shopping season. They shipped my stick with no bubble wrap and it was a cheap stick, but still though. The app itself is easy to use and has a lot of resources for new or experienced hockey fans/players/parents.
The Pure Hockey app is designed to help you manage your hectic hockey life. Manage your account, track and redeem loyalty rewards, and even create mu...