Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BULU APPS S.L. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So I was scrolling on the app store and found this app, Of course, I read the reviews before I downloaded it. I saw like ALL of the reviews were 1 star. It concerned me, but not to the point I didn’t download this app. I downloaded it and.. a subscription? With this type of app games, that means some ridiculous price or you don’t get much. The subscription was 5 dollars a week?! Now your just getting greedy at this point… I can’t believe someone would be that greedy, but the funny thing is, this app subscription is more expensive than an iPhone if you have the subscription for over a few months! Also, besides that. The face recognization is ridiculous. How could it be so bad? When I tried opening my mouth, the filter’s mouth was moving up and down. This app is so horrible I don’t even think a 4 year old would enjoy it! 😭✋
Most of the overwhelmingly negative reviews of this terrible app focus on the insane $5/week subscription price, or that the free version limits you to choosing one character, and that becomes your Supermoji forever, unless you subscribe (I got stuck with Frankenstein). Yes, those are two very good reasons this app is hot garbage. But other reasons are the facial recognition is terrible and the character’s expressions are stiff and limited. When you talk, the mouth just moves up and down awkwardly, literally as if you have a Halloween mask over your head. What good is an emoji that can’t express anything? That’s literally the role of an emoji. This might be a fun impulse buy if it was a one-time price, and if you’re drunk. But at $5/month, Supermoji is one of the most foolish purchases anyone could make in the App Store.
I think it’s super cool and fun to play around with, but it’s very expensive. With a ten dollar per month fee, I think that is extremely overpriced, and instead you should be able to purchase all of the locked skins for a different price. That would make more people buy it, and therefor make you more money. I don’t suggest this app if you don’t have the money, but if you’re super wealthy feel free. Thanks for reading!
Want to puppeteer a 3D animated emoji on an older device? Now you can! Using your face as the controller, you can make a 3D emoji mimic anything you d...
| Name | Price | Type |
|---|---|---|
| Subscription Weekly | $0.99 | Weekly |
| Subscription (Monthly) | $2.99 | Monthly |
| Subscription (Monthly) | $2.99 | Monthly |
| Weekly subscription | $2.99 | Weekly |
| Subscription (Weekly) | $4.99 | Weekly |
| Weekly | $5.99 | Weekly |
| Subscription Monthly | $14.99 | Monthly |
| Subscription (Annual) | $19.99 | Yearly |
| Subscription (Annual) | $19.99 | Yearly |
| Unlimited Usage Yearly | $49.99 | Yearly |