Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zishan Cao · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
bonfire for tinder This is a great app and I've had the pleasure of checking out their premium membership for free. When you have premium, you get to see who likes you regardless of whether you swiped right. Very convenient if maybe you swiped left on someone but were willing to reconsider. I can see why the swipe right swipe left system is so well liked. It keeps you from talking to people you really don't want to. You see someone and go, "oh no. Not for me," and never have to deal with them again. You also get (daily?) "power likes" which allow you to notify someone that you liked them regardless of whether they've swiped you left. Which is great, if a bit annoying to get a power like from someone who really isn't for you. Still, it's better to have that option to say "hey! I'd love to talk to you!" While still not breaking the system. You still don't have to talk to someone who power likes you if you don't want, but you are given the opportunity. This app has a lot of potential and is very user friendly. It just needs more guys on it is all! It also seems to draw certain types of guys, which is fine. It all depends on what you're into. This isn't really my scene, personally. At least not right now. As the app grows they'll have more of a variety, I'm sure, which is why I'm sticking around. They're doing good. Most large city areas will have lots of guys. If you're in a small town, well, you're in a small town.
singles This is one of the cleanest dating apps I've ever used. It doesn't have a lot of filters or functions like the other apps, but it doesn't need all of that. For me, the point is to go through the profiles as if you're actually seeing the guy in person. And, if you like the impression he left, you show your interest by approaching him and making conversation, or in this case, swiping right. If he's also interested, you guys continue to talk. What I love most about this app is the matching system because people are only able to contact you if you have an interest in them. This feature filters out unwanted solicitation.
singles If you have ever used Grindr and Tinder then you may relate to me when me I say both have certain issues, like how you wish some features of Grindr were on Tinder and some features of Tinder were on Grindr and well this app right here combines both with much more in the such an amazing way. Like how I haven't had to deal with any negative things on this app so far. Easy set-up and understanding. Very well crafted and designed. I've actually already made a close friend, maybe soon to be more friend before I ever did on any other app involving dating/hookup up. Was greeted by an admin with in the second day of having the app already asking me if I enjoy the app and well I do, it's great. This app should be number one for LGBT+ dating/hooking up apps. It's a blessing.
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