Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gannett · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I appreciate getting local news online.
Enjoy and it's simple to use
I’m a subscriber to the beaver county times and can log in on their website fine. This horrible app provides no way to log in until you try to read a subscriber only article and then it can’t locate my account with my known good e-mail address and password. Useless app even after the recent version update, so I’ll go back to using a web browser. Update: I see now that this is a very generic app from the newspaper publisher, with a version available for many separate local newspapers. I think the problem is that certain stories that show in the feed are from other locales, and trying to read them takes you to a different website that looks identical to the one you might subscribe to in your area, but your account credentials don’t work for. The lack of any way to log off (or onto) your account or settings is pretty poor implementation and adds to that confusion.
From critically acclaimed storytelling to powerful photography to engaging videos — the Beaver County Times app delivers the local news that matters m...