Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Scope Creep Studios LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My 11 month old loves the app, as do I…but it is too easy to swipe and end up on the background with my baby ending up on my messages texting people. It needs a lock so that you have to tap 3 times quickly to unlock it, or something similar. But it is a great experience when it is running in the active window.
This game keeps kids occupied while building their curiosity and musical skills.
We set out to make a toy that our toddlers could enjoy with or without their parents. We purposefully designed Night Lights to not annoy parents while...