Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jack in the Box, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I can actually say I loved Jack in the Box. I downloaded the app being I would go often when I was near one. The last time I went I finally used the app. HUGE MISTAKE!!! I used the app and paid my order online to take advantage of an app special for their mini churros. I ordered a little over $50 USD! It was supposed to be dinner for the family. Upon arriving and going to the pick up window they could not find the order. That’s bad enough right! They told us the screen shot and order number were not enough to verify order. They said app orders sometimes take a minute to be sent to corresponding restaurant and if we would like to wait. We waited over 20 minutes and manager on hand told us they had not received our order. That my proof was not sufficient for them to make and give me my order. She said she would let her manager know. After dealing with that Jack in the box the one in Bullhead City, AZ they told me to message contact on app for refund. So then the horror story continued. I did everything online , on app, chat , filed a complaint ect. Nothing was done except the generic we will get back to you. So yeah I’m pretty sure being out FOOD, MONEY AND WORST GETTING THE WORST CUSTOMER SERVICE EVER ALL AROUND LEFT ME WHERE I AM TODAY!!!! I loved the sourdough Jack meal but since then NOPE!!! I’ll take my money where they will at least give me what I paid for and truly acknowledge me as a paying customer. Save yourself some money, a headache and piece of mind!
Jack-In-The-Box to me has always been mediocre. I honestly believe almost every other fast food burger joint is better, especially in terms of the quality of the product. However, I will say they are doing a good job with their app. The interface is fluid and simple. I like that they integrated delivery as well. The feature helps a lot in regards to situations where there aren’t freelance delivery drivers(Doordash, Grub Hub, PostMates, UberEats) around. However, here are some things I would recommend, but didn’t feel were critical enough to cost the review a start from the 5/5. The app automatically removes your card information if something goes wrong with the payment or if you type something in wrong. This gets annoying after awhile. Secondly, the app will prevent you from placing an order if you made too many errors in too short of a time period which has literally prevented me from buying food here just because I typed in some incorrect details. Lastly, I don’t understand why they want a tip for delivery with the service fee being so high. I ordered a $10 meal and paid $4 for delivery and $7 for a service fee. I’m not sure what I’d be tipping for.
As Jack in the Box needs no introduction, this review is solely about options missing in the current version of the app. Otherwise, it’s a decent app, navigation is great. Not all options are intuitive, but it is not hard to figure out either. I also like that Jack in the Box provides several discounted items and sometimes even free items in the app. With notification on, I was able to take advantage of these offers. However, I cut down 2 stars because I feel 2 very useful and easily implementable options are missing. 1. A way to favorite all my customized foods. Currently, one can have only one favorite and that will be the entire order you placed. Not just a particular item. I customize many of my items, for example, I like Swiss cheese and tomatoes in my chicken sandwich. For now, I have to do the customization every single time I order. I wish I could save the item in favorites and order through click of a button. 2. There is no way to have multiple payment options. You can store only one card at a time. If the app doesn’t want to give the option of adding multiple sources of payment, there should at least be an Apple Pay option, where customers can choose their preferred card. Hopefully, in the next version the developers have incorporated these. I think these could be very helpful and make life a bit easier, than having to customize every time nor to punch in a different card numbers at times.
The Jack in the Box app provides a convenient ordering experience for pick-up or delivery. It’s just like having a Jack in the Box in your pocket, on...