Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sky Potato Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m a southerner living in a northerner’s world. They like to talk to strangers up here. I will use these questions when next waiting for a bus. Thank you for bringing this app into my life and thus helping me blend more easily into my northern lifestyle.
My band Digital Criminals use these questions to break the tedium on long journeys. Though I wish there was a way to read all the questions and select your own. A minor gripe. Suppose I could buy the book but Herring has had enough of my money. Though I could get one with a Shrek in it. 😀
Dates, job interviews, awkward silences... these are all ideal for whipping out your iPhone and getting an emergency question to keep that conversation flowing smoothly. You can never really know someone before you've asked them "Have you ever been in a canoe?"
Emergency Questions have travelled into the future and now are available on your smartphone device! Who wants to carry a very small book around everyw...