Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Slice Group Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Doesn’t have the basic functionality you need for a podcast app—no control over speed, pausing works inconsistently, the skip ahead isn’t functional with AirPods
The app itself isn’t too bad, but there are a few really frustrating issues. 1. You have to log back in after every update, and also seemingly at random. 2. The app doesn’t remember your username/email, so you have to type that when you have to log in over and over. There also is no Face ID. 3. Resume play where you left off is very hit and miss. You often have to start the pod from the start.
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