Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Maria Ormodi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Does not save the video you just recorded, if you close the app while it is still recording. Whereas, the built in camera app does save the video even if the app is suddenly closed. Furthermore, if you stop the recording, and then shut down the app within a few seconds, the video will not be saved because it wasn’t finished saving it. There’s no way to know when it is or isn’t finished saving, so you just have to give it plenty of time and hope it finished, before you close the app. If you close the app too soon, the video is lost forever. Also it does not save the setting for “torch” to be on during video capture. Every time I start the app, I have to turn torch on. Also it isn’t my preference that it always opens to the settings page. I’d rather it open straight to the camera, so I can start recording more quickly, even if that was an optional feature I had to activate in settings.
Good for candid camera, but it doesn’t save you’re settings
Now all user settings are saved for maximum convenience and speed!! The Polite Camera application let's you take pictures or make fantastic videos wi...