Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zurich Insurance Company Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is easy to use etc. but the provider logs you out after a set number of days (always at the most inconvenient time … as you’re about to look for a deal). It makes the app less appealing and I eventually give up on it.
Whoever developed this has no idea how to develop iOS apps. Woeful design and no use of best practices. There are so many issues but here are a few: - name fields don’t auto capitalise - email fields don’t auto-trim and so show invalid status because of a trailing space which is there because the field is not correctly identified as an email type and auto-correct is turned on - selecting a suburb in another city to look at the offers there doesn’t stick and it’s very difficult to get the filters to work. - auto-correct set on too many fields where it doesn’t make contextual sense to have it which causes issues with input - there are many more issues with this app which has clearly been developed without any UX considerations. Doubt very much if it was even developed using native iOS tools. Fees more like they have used a poor write once use everywhere tools which plays to the lowest common denominator in usability. As a former CIO of Zurich and a developer myself I’m incredibly disappointed that this app has been released in this state.
Onboarding doesn’t work with password managers. It should choose my region from my previously entered postcode. App only worked for a few minutes before it didn’t. All I get is the spinning wait gif. Restarted a few times before I gave up.
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