Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zurich Insurance Company Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Highly recommend for financial planning
Easy to access all my policy information
I didn’t think this would be even possible. Old app had a login button in sight that you tapped to log in. New app you have to scroll or tap the profile icon in the top right to login. Besides this, having to log in, enter OTP every time I want to view my products is an awful UX. Please add a remember me functionality, it will lower your sms gateway costs too!
The Zurich Life App is packed with interactive tools and features that will make it easier than ever for you to access the services and information yo...