Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Auto & General Services Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app has improved a lot recently. Much faster and good performance.
Doesn’t work most of the time. Says something went wrong. What’s the point of having an app that multiple people have complained about not working for months and you do nothing to fix it. Do better budget or kill the app.
Wants so much identifying personal info it feels like a scam and not at all worth 4c a litre. If you as a company want to engage me and find value in the product find another way to work out my eligibility. 2 factor authentication might work, you have my phone number and email already. I’m not putting all of my personal details in an app that makes my info vulnerable for a few $$.
Budget Direct Fuel Discounts is a FREE app available to customers with Car Insurance, Motorcycle Insurance, Roadside Assistance or a Rewards membershi...