Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HPHLP · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It is difficult to create an account on the app even if your account works online. You will waste plenty of time flipping through webpages to create a second account for your account to even use the app. Beyond the app, the website is problematic and completely unreliable on iPhone. The menu glitches constantly and will not give access to the table of contents to access the required reading for assignments. Adaptive quizzes also do not work often on the website on iPhone. Customer service will send you in loops if you do not have screenshots of everything, and you can’t take screenshots of a menu that is glitching open and closed, so they pretty much won’t help with some things. I have had 1/4 issues resolved and some not even addresses. In summary: This should not be your only source for a textbook unless you are planning on using your laptop consistently and not your phone. The website is more reliable than the app, and it still has consistent issues that aren’t being resolved. Customer service is hard to communicate with unless you have plenty of time and screenshots of everything.
Technology has come too far to accept the tin sound audio when listening to the text. The search works sometime for diagrams it could use some refinement. Why wouldn’t you allow a person to make notes in the margin, yes, I saw the note but when scanning all you is a dot noting there is a note for that content. I want to see the notes when searching quickly through the text. Finally, why abstain from giving a key to the question at the end of the chapter. The ability to change the page color and text size plus being able to download the text and have an app earned the fourth star back.
I’ve never wrote a review for an app yet but I just needed to share this for my fellow Macmillan users, from my experience on this site everyone including myself had troubles logging in. I’ve tried my tablet, iPhone, and iPad. It all seem not to work. I even tried contacting my school. It turns out that you need to verify your account sent to your email. It’s misleading that the Macmillan keeps saying that stating that the log in is incorrect and that they ask for a link. So now I advise you all to go to your email for a link, it will say you need to make a new password and ask you to make a security question along with an answer to fully let you have access to your ebook. Overall this whole journey was hectic and misleading. It would’ve never happened if they said we needed to verify our account instead of stating our logins are wrong and we needed a link. The app overall is pretty good. It lets has highlight, bookmark, voice memo, search bar and even has book number pages. Unlike the Cengage that was a quick login with no problems, the only pro about it over the Cengage is that Macmillan has page numbers in which I have so much struggling dealing with over at Cengage.
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