Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Philips · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I don’t like computers much, but found after initial irritation with being second-guessed by my own electric razor that the feedback feature helped me get a faster, better shave with less skin irritation (I have facial rosacea) and less wear and tear on my razor. I still don’t much like computers second-guessing me, and as a rule avoid chip-infested gadgets (cars, razors, ovens, etc) that are smarter than I am, but it was worth the aggravation in this instance.
I’m wondering if Norelco reads the reviews regarding and feedbacks, Norelco is designing something that unnecessarily complicated instead of being easier to use. It’s S9000 has the worse side burner trimmer has ever been design by norelco, the head blade is bigger than older 9000 series harder to get to the spot to make the perfect shave, the app it just tells you that you’re shaving bad and what is it useful for God knows it doesn’t tell you when was shaver last fully charged to figure out for how long the battery charge lasts, I still have my 1290x with old head blade still is smoother and shave better than this one. I hope one day Norelco starts listening to the customers feedback and listening to their reviews.
This app harasses you repeatedly to give Philips personal information about you so they can sell your data. Why on earth would an electric shaver need to track your location? It helps companies Adobe and Google build a profile of who you are, where you go, what you do, and when. The shave feedback is useless. It measures how much of the time the shaver thinks you were moving in a circular motion and if it’s 59% or lower it tells you’re doing a bad job. It’s an arbitrary number that has nothing to do with the quality of your shave… but it’s there to gaslight you so you’ll think you need their tracking app to teach you. Download it once, give them zero personal data, then go to settings and turn off the shaving feedback feature so the shaver will stop showing you the useless feedback icon. Then delete the app and leave Philips a 1-star review. As long as they think consumers believe this nonsense, they’ll keep pushing it and selling us out.
GroomTribe is the Philips Shaving and Styling App - created to help guys get the most out of their shave and create their ideal beard styles. Combini...