Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗YMAA Publication Center, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The free version of this app offers an number of previews of the full program. The full program is an easy to follow tai chi form that is wonderful for those new to tai chi or those looking for a short exercise. Great production value, well instructed, nothing complicated here, and David-Dorian is a super teacher! An excellent value 5.99 for the full instructional video.
What exactly do you get for $5.99? One video? Two? Ten? Thirty? I’m very interested, but need more information before buying.
Exactly how many video workouts is “all” when the popup message asks if one wants to unlock all videos for $5.99? It’s a mystery. I don’t want to buy something when it looks as if there is only one 30-minute workout video to unlock, not several. No thanks.
Update for latest OS. Free preview videos and single (IAP) in-app purchase for one full length 30-minute Tai Chi workout (complete DVD content), follo...
| Name | Price | Type |
|---|---|---|
| Unlock everything | $9.99 | One-time |