Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AT&T Services, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is riddled with bugs ever since I got it months ago; I actually deleted it awhile back because it was almost unusable due to the bugs. The first main bug that happens is when you first open the app, it says to login to view offers. So you do so, but then the page leaves you on the login page making you wonder if it even logged you in. Awhile back, it used to not log you in and you couldn’t ever log in. This time it seems it does, you just have to close out the login page and it says you’re logged in. However, the main page still says to login to view offers.. closing the app and opening again fixes this. Another main error I found within the first few minutes is there seems to be a null pointer exception occurring. If you go to your available offers and start deleting them, the memory doesn’t update so even though visually it remove some offer and shifts the rest up, if you delete the next one it still tries to delete the old offer, which does not exist, and crashes the app. Simple fix, sad to see this is where AT&T’s development maturity is. Coming from another computer scientist, you should not have a production app that clearly hasn’t even been through quality control tests.
I logged in to my AT@T account as I have done in the past with NO problems buying tickets. But now they have this HORRIBLE app that does not work! I tried calling the number that it provided for help but all I get is a busy signal. I called AT&T and asked for Customer Service. The first agent I spoke to had a very thick accent and it was difficult for either of us to understand each other but learned he was the billing department. He had to transfer me. As in the first call the agent had a heavy accent but he could not help me and transferred me. I got transferred over to the IVR system and there was a lot of static. He (IVR voice) gave me a telephone number and asked if that was the number I was talking about, it was not my number, asked what i needed told it I needed Customer Service. I was transferred to a person MICHELE who spoke perfectly good English. I explains my issue and also let her know she was the 3rd time I had been transferred, bottom line she said she could not help me because she did HOME phone service. But Michele’s attitude was that “I” called her at the wrong department. I explained that I was transferred 3 times and I did not asked to speak to her department. Then she asked what number I was calling about. As I was giving her the number the call got disconnected. And I still have no assistance with this app. AT&T no longer provides good Customer Service.
I logged in to check “movie twosdays”. First of all, it took a few minutes to understand the offer and how it works (buy 1 ticket get the 2nd free). But that’s not the evil part. As I was looking at the movie page, suddenly the page showed that I am “a lucky winner of a $1,000 gift card”. It offered me to choose one of several shops (with Walmart being the top option - who wouldn’t take a $1,000 card for Walmart?) and asked to enter my email address. At that point I scrolled down and saw in small print that the offer is not affiliated with either AT&T or Walmart and it is a “program” where the recipient must “purchase or sign up for a paid subscription” for eight different services within 20 days. You know, I’ve seen this stuff before. AT&T, do you even check who advertises, and how, in your app for your customers? It’s like a crack party in your own kitchen, and you don’t seem to know who was let in. Get your stuff together maybe...
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