Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Brad Erkkila · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Lame
It was in "new games" category and i was like, "Should I get this? Seems like a mix of 'Super Smash Bros' and 'Gravity Guy' and i like both those games, so yea. And guess what? It was! This game is so fun and is good to pass the time, or just have fun. I give it 5⭐️s! And so i named it: "Gravity Bros!" because that sums up how awesome this game is! I highly recommend it! The 2-player mode is best because you have Joystick controls and is more like 'Super Smash Bros'! This game is so fun to play with friends especially on an iPad mini because the screen is nice and big. Thanks Brad Arkkila!
We need more competitive online games.
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